Aug 03, 2022
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Instead, they can focus on building progressive web apps that marry the best parts of both sites and apps: faster load speeds, push notifications, the ability to have an icon on a phone’s home screen, and the ability to be indexed by search engines. 10. Speedy Website Experience Quickly loading websites and pages are good for SEO and users: almost half of people will abandon a site if it takes more than three seconds to load, according to Kissmetrics. This year, Google made it simpler than ever to improve page load speeds on mobile by introducing the Accelerated Mobile Pages Project (AMP). Sites that implement AMP serve stripped-down content on mobile that allows mobile pages to load much more quickly. Quick loading sites are critical, especially on mobile where people may have limited time for browsing and finding solutions to their problems. Slow page speeds have a huge impact on bounce rate: Google’s research on its own site found that by expanding search results from 10 to 30, it increased load times by half a second, leading Italy Phone Number List to a 20% drop in traffic. Planning for the Future There have been major changes in social media, mobile apps, SEO, wearables, and big data this year—and you can be sure there are many more coming. It can be a lot to consume and understand, but don’t let it overwhelm you. Instead, as the year draws to a close and you start planning your 2017 initiatives, choose the ones that offer the biggest benefits and leave the rest for a rainy day. What changes made the biggest impact on your marketing initiatives this year? What changes do you predict that 2017 has in store for marketers? Let us know in the comments below. Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation.